SriLankan Airlines backs Sri Lanka’s first-ever Media Festival by SLIMFA

SriLankan Airlines has come forward to support Sri Lanka’s first-ever Media Festival organised by the Sri Lanka-India Media Friendship Association (SLIMFA) on 26 and 27 April at the Taj Samudra Hotel.

The national carrier will help fly down four top media industry personalities from India to attend the Media Fest and share their expertise with over 200 participants already registered.

The Indian media industry personalities are well known TV journalist Palki Sharma, media research guru and TAM Media Research India CEO L.V. Krishnan, New Delhi-based World Is One News (WION) Editor Sidhant Sibal, and India Today Group Chief Synergy Officer Shailesh Shekhar. They will be joined by several top Sri Lankan media industry personalities as well during the full day sessions on Saturday. The inauguration will be on Friday, 26 April, at 5:30 p.m.

Under the theme ‘Navigating the New Media Landscape Together,’ the festival will explore contemporary media trends and innovations. Key focus areas include AI in journalism, mobile journalism, media monetisation, data journalism, disinformation and fact-checking, content creation, podcasts, and audio journalism.

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