CEAT Retains Title as Sri Lanka’s Most Valuable Tyre Brand in 2025
- CNL Reporter
- August 11, 2025
- Business News
- CEAT
- 0 Comments
CEAT has been ranked Sri Lanka’s ‘Most Valuable Tyre Brand’ for 2025 by Brand Finance Lanka, marking a 15% rise in brand value to Rs. 2.325 billion and securing 44th place among the country’s top 100 brands. The company was also recognised as the sixth strongest consumer brand with a Brand Strength Index score of 83.3/100 and an AAA- rating — a status held by only a few elite brands.
Globally, CEAT ranks eighth among the world’s strongest tyre brands. CEAT Kelani Holdings Managing Director Ravi Dadlani credited the achievement to product quality, strategic clarity, innovation, and strong consumer trust.
Despite fierce market competition, CEAT enjoys 100% brand awareness in Sri Lanka, selling over 1.2 million tyres annually and exporting to more than 110 countries. Its recent 360-degree marketing campaign has repositioned its premium car radial range as “German Engineered,” supported by multi-channel advertising.
The company is investing in advanced manufacturing, expanding its car and SUV radial portfolio, and launching the CEAT Europe Range for high-performance vehicles. CEAT has also established a nationwide premium retail network to enhance customer experience and service quality.
