Incredible India’ conceiver says SL must never be sold for less than $ 700 a night
- CNL Reporter
- March 4, 2025
- News
- Incredible India’ conceiver says SL must never be sold for less than $ 700 a night
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Sri Lanka has all the elements to be a high-end global tourism destination and has a tourism potential that is significantly greater than Kerala, but is currently selling itself too cheaply, said India’s G20 Sherpa Amitabh Kant, last week in Colombo.
“Sri Lanka’s human development index, physical quality of life index, and natural beauty are 10× better than Kerala. But it needs branding, it needs private participation.
It’s a destination which should never be sold for less than $ 600 to $ 700 a night,” said Kant, who conceived the ‘Incredible India’ campaign to transform India into a sought-after tourist destination.
This emphatic message as well as other insights were shared by Kant, during his address at the two-day Innovation Island Summit 2025 jointly organised by the Observer Research Foundation (ORF), in collaboration with the High Commission of India, Colombo, and the Capital Maharaja Group (CMG).
