Sri Lanka to develop new nation branding tourism strategy
- 5opn1
- December 6, 2024
- Travel and Tourism
- Sri Lanka to develop new nation branding tourism strategy
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Sri Lankan authorities are bringing together all stakeholders in tourism at a conference in January to finalise a nation branding strategy to propel the industry which is enjoying a period of growth, officials said.
The campaign tagline ‘You will come back for more’ devised some time back, will be discontinued and instead a nation branding strategy developed, Sri Lanka Tourism chairman Buddhika Hewawasam told TTG Asia this week.
Hewawasam took over as chairman of the NTO a few weeks after a new government was installed in power following parliamentary elections on November 14.
“With input from the industry at this meeting in January, we want to develop one national brand (while) also piggybacking on the success and the popularity of Ceylon tea and Sri Lanka in the cricket field,” he said. In the future, tourism in Sri Lanka will focus on promoting cricket and its tea, two things which Sri Lanka is famous for.
