• 5opn1
• November 19, 2024
• Travel and Tourism
• Sri Lanka Tourism to launch unified national brand from January
• 0 Comments

Chairman Buddhika Hewawasam says creative assets to be finalised next month with full-scale rollout set for January and peak promotional activities scheduled for May Stresses creating a consistent year-round destination image replacing campaign taglines to boost global appeal and maximise returns Opines previous campaign although conceptualised, lacked strategic breadth required for global tourism push Expresses confidence in attracting more tourists, …