Tourism industry must build resilience against future shocks: CBSL Chief

Addresses 59th Anniversary of THASL, urges tourism sector to build financial buffers and reduce reliance on Govt. interventions during crises Stresses on need for stakeholders to learn from past vulnerabilities and prepare for future disruptions Calls on industry to capitalise on opportunities, as country benefits from more stable political and economic environment

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Sri Lanka Tourism to launch unified national brand from January

Chairman Buddhika Hewawasam says creative assets to be finalised next month with full-scale rollout set for January and peak promotional activities scheduled for May Stresses creating a consistent year-round destination image replacing campaign taglines to boost global appeal and maximise returns Opines previous campaign although conceptualised, lacked strategic breadth required for global tourism push Expresses confidence in attracting more tourists, …

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