Sri Lanka Tourism to launch unified national brand from January

Chairman Buddhika Hewawasam says creative assets to be finalised next month with full-scale rollout set for January and peak promotional activities scheduled for May Stresses creating a consistent year-round destination image replacing campaign taglines to boost global appeal and maximise returns Opines previous campaign although conceptualised, lacked strategic breadth required for global tourism push Expresses confidence in attracting more tourists, …

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Sri Lanka surpasses 1.6 million tourist arrivals by October-end

Sri Lanka is on pace to surpass its ambitious goal of attracting 2.3 million tourists this year, marking significant growth from the over 1.4 million tourists it welcomed in 2023.Growing closer to Sri Lanka’s target of attracting 2.3 million tourist arrivals in 2024, the country had already welcomed 1,620,715 arrivals by October 2024, indicating a positive momentum in tourism.

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