PATA Chief says Sri Lanka’s tourism sector charts pathway to growth
- 5opn1
- December 23, 2024
- Travel and Tourism
- PATA Chief says Sri Lanka’s tourism sector charts pathway to growth
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Pacific Asia Travel Association (PATA) CEO Noor Ahmad last Friday said Sri Lanka’s tourism sector is charting a path towards prosperity and growth, whilst praising its unique offerings and need for innovation and collaboration.
Addressing at the National Tourism Awards 2024 organised by Sri Lanka Tourism, he described Sri Lanka through the lens of “3 Ls – Land of Legends and Legacy”, highlighting the country’s rich history, cultural heritage, and its potential to captivate global visitors.
He noted that Sri Lanka’s identity as a tourism destination is rooted in its compelling legends and enduring legacy. From the mythical Ramayana sites and the iconic Lion’s Rock in Sigiriya to the architectural marvels of ancient Stupas and colonial landmarks, Ahmed said the country offers vast experiences steeped in history and culture.
“Sri Lanka is home to epic tales, historical kingdoms, and the rise of Buddhist influence. Festivals like Vesak and Esela keep this legacy alive, making it a truly unique destination,” he said. While celebrating Sri Lanka’s achievements in reaching its 2024 tourism targets, the PATA Chief stressed the importance of continual innovation and strategic competition.
